Located in Wedowee, Alabama, Southern Holiday Shop is a unique gift shop, clothing boutique and a member of the Funky Junk Trail. Kelly Caldwell, the Editor in Chief, came to us wanting us to print her 2016 summer design for their hip southern shop. We coached them on creating high resolution graphic files for us to work with. Because Comfort Colors was backordered through the manufacturer, she located the shirts through Jiffy Shirts and delivered them to us for printing.
Printing on Comfort Colors can be challenging for some screen print shops because of the dye process used in making the shirts. At normal curing temperatures dye tends to migrate into the ink. By using One Stroke Inks’ Extremely Low Temperature Plastisol Ink, we are able to eliminate this issue and create vibrant opaque colors which are soft to the touch.
On this order, Kelly wanted a faded/washed out appearance to go along with the faded dye look of the Comfort Color shirts. We used the ELT Ink from One Stroke Inks, and thinned it down with a reducer so that it would permeate the material and give it a softer hand.
Who doesn’t like a pile of eco-friendly screen printed shirts!?
Both of the inks have been thinned down to give it a soft “hand” and a faded look that matches the comfort colors.
Closeup if the thinned down white ink on two colors if garments,
This is One Stroke Ink’s ELT series, thinned down with over 50% reducer (see how runny the ink is?).
This is a similar shirt/color but it’s a long sleeve instead of short.
Light ink on dark comparison against the dark ink on light background.
Notice how the ink impregnates the material, rather than sitting on top? This gives it a super soft hand and allows the textile to flex under the ink. Most of our customers like to feel the ink as little as possible.
“It’s all in the artwork” they say…and it truly is! We’re in love with the holidays, and with our customers awesome ideas. No matter what you’re printing on, the quality of the final product weighs heavily on the graphic design…and they nailed this one!
Closeup of how the thin red ink gets into the fibers, and creates a soft print that leaves the towel fully functional.
This tea towel was created to go in Southern Holiday Life’s first annual Holiday Gift Box. We agreed to co-market with them in this venture, which helped to reduce the piece price dramatically and gives us new and unique ways to build our business along with our customers.