How Fairtrade is Transforming Lives Women On Cotton

Slow Fashion is Transforming Lives

Factory workers, farmers, and tradesmen at the end of the supply chain, are not making a living wage. They’re being forced further into poverty, creating a messy global economic environment. Fairtrade works to reverse the negative trajectory, and challenge the the current “fast fashion” business model. Because of this effort, lives are being transformed at every level.

“Fairtrade has really changed the life of my community. I feel as though I have a future, which I didn’t before. My wife is pregnant with our first child – this is how optimistic we are!” – Makandianfing Keita, cotton farmer, Mali

With current trends in “fast fashion”, the clothing industry is redesigning looks multiple times per year, forcing the factories to manufacture clothes at lower rates and higher turns, all while trying to appease the fashion giants like H&M, Old Navy, and many others.

Slow Fashion, along with Fairtrade is transforming lives around the world.Fairtrade focuses on working with the most vulnerable individuals in developing countries, securing market access with better terms of trade for farmers and workers so they can provide for themselves and their families. Up to 100 million smallholder farmers depend on cotton for their income and most of these farmers struggle to earn a decent living. They are at the very end of the supply chain and tend to be forgotten.

Livia Firth, Creative Director of Eco-Age and Executive Director of The True Cost Movie, suggest fashion plays a pivotal role in our world today.

She says, “take two very simple actions that we perform every single day: getting dressed and eating. Now start a journey backwards – to where your food and your clothes come from. At the other end, you will rarely find happy people, treated with dignity and respect. Human beings working at the bottom of any supply chain – whether is strawberry picking, prawn fishing, cotton farming, garment workers – are often treated like slaves, without reference to our common humanity. So “fashion” – i.e. what we wear every single day, has huge relevance and huge consequences on human, social and environmental capital.”

What are We Doing?

We said “There has to be a better way!” There must be an AFFORDABLE alternative to the standard GMO Cotton Gildan T-Shirts that so many want because they’re “cheap.” So, we did a little research and……there’s NO REASONABLY Priced Options that come from people who’re treated fairly.

No really, I mean it!

Believe it or not, when you buy a “throw away shirt” like the Gildan Heavy Cotton T-shirt for $2, the worker doesn’t make enough daily income to live comfortably. If you think I’m pulling your leg, do the world a favor and watch The True Cost.

At Inkredible Image:Image/Quote about Slave Labor

  • We actively focus on contributing a positive change in the world.
  • We’re procuring Fairtrade suppliers whose products don’t hurt the people that make them.
  • We’re building unique relationships with textile and garment manufacturers, to reduce the cost of eco-friendly, and sustainable screen printing “blanks.”
  • We’re educating you with information pertinent to the eco-fashion, screen printing, and garment industries.
  • We’re building relationships with business that are active in disrupting the current financial grip of the corporate giants.

That’s Where YOU Come In

The ONLY thing you need to do to make a difference is simple. Changing where you spend and by redirecting your funds from “convenient and cheap” to “quality and ethical”.

That’s it….It’s so simple!

Working with organizations like Fairtrade and buying from their designated suppliers, is challenging the business model of large fashion corporations. It’s ringing in a new era of “slow fashion” which is focused on equal rights for all human beings, even those stitching seams at the end of the supply chain.

Are you willing to spend more money for higher quality and ethical standards?